About the author

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.